News You Can Use - June 2008
Date Published to Newsletter: 6/13/2008
World Finger Jousting Federation
World Finger Jousting Federation was founded in 2005 by Julian
Gluck when he was still in high school. Today, the organization
boasts more than 60 official members internationally, drawing
from many different demographics. The organization serves
as the international authority on finger jousting and oversees
all official tournaments.
is finger jousting, you ask? It's a bit like fencing ... with
your index finger.
fingerjoust.com is the organization's online hub. Visitors will
find the sport's rules, etiquette and terminology, the latest news
and upcoming events, online videos, polls, membership info —
plus an active online forum with 250 different topics to discuss!
do you grow an organization for an obscure sport like finger jousting?
"We reach [potential members] through viral marketing,"
says Gluck, who remains the organization's president and "Lord
of the Joust." In fact, not only does fingerjoust.com take
advantage of social networking sites like Facebook, MySpace and
YouTube, but the organization also relies on traditional media,
posting frequent press releases and picking up a good amount of
press coverage from both online and offline publications. In addition,
Gluck uses his site statistics to great effect: learning more about
his visitor demographics allows him to adjust his promotional materials
a look at fingerjoust.com and the site's wide variety of online
tools and promotional vehicles. Could you be doing more to attract
visitors to your site — and keep them coming back?
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